Once a week, I met with our VP of
Marketing and our Brand Management team to review what's happening in the
digital world of Sharp Spring, Inc. We've carefully labeled our standing
invitation from the meeting "Are you broken down with PPC? What answer
should always be, "Yeah, you know me. Our seo expert in lahore has a mission to teach the peoples
It's our way of making data fun.
You have your hobbies and your interests, and we have that. Do not judge. I
came from an agency context, where these types of status updates were
commonplace, and from time to time causing panic if it had been awhile since we
updated our connected Excel-spreadsheet to an Access database, rotated beyond
any recognition report and the client rang randomly. What amounts to years of
employee-level entry time has been spent pulling data from Google AdWords,
removing excess columns, and simply rearranging it into another document and
getting information about it. What’s really going on with our marketing dollars?
Enter marketing automation
Marketing Automation has a unique
ability to show you end-to-end ROI for every campaign you run, paid or unpaid.
Although this information can be accessed by aggregating platforms such as
Google Analytics, Magneto, Call Rail, or other providers, the result is a messy
report that often includes duplicate data and/or that may be missing. Data
and prospects. The production of such a report also spends a lot of time.
A marketing automation platform not
only can combine all this data into a single platform, giving you a complete
overview of what works and what needs to be delivered, but it also tracks your
prospects as they go along. As they move through your site and can send them
targeted communication at exactly the right time.
When two amazing platforms collide
As a digital marketing manager at Sharp
Spring, one of the features I found most valuable in our platform is the
ability to track our links through marketing automation with Google AdWords.
With this, I can track my AdWords campaigns to the keyword level to see what
gets converted to leads, sales, and the exact value of the sale that is
entered. The linking process between AdWords and Sharp Spring is as easy as
entering a customer ID in Sharp Spring, granting access to AdWords and adding a
quick tracking setting at both ends. When AdWords changed to final URLs and
tracking templates, this made additional tracking of all campaigns even easier.
Crush Your Optimizations
Once you have synchronized your
data into a marketing automation platform, you can quickly and easily identify
the keywords that drive the most traffic, spend the most, and drive the most
leads. A good first step when starting optimizations is to sort by spending in Sharp
Spring, then see which keywords cost a lot of money in a specific time period,
but have not resulted in leads. From there, you can focus on these keywords in
the AdWords interface. Sometimes it's just a matter of extracting a search
query report to see what research has triggered that keyword and adding
negatives where it makes sense. If you think your negative keyword set is
strong enough, then it might be better to pause this keyword if it's overhead
and underperforming.
When your data is married in one
place, it's easy to sort by what you think is important. Sales data is crucial
information for any business and, with integration with Sharp Spring, you can
see which keywords generate the most sales and do not reduce it. If you work on
a limited budget, this type of information is extremely valuable. One way to
get the most out of a limited budget is to move your high-performing keywords
into a single campaign and spend most of your budget on that campaign.
Take it even further
Combining your AdWords account with
your marketing automation platform is the first step to getting the most out of
your PPC campaigns. Using deep data to optimize your PPC campaigns will give
you the most qualified prospects and get the most out of your budget. Beyond
that, use your marketing automation platform to send personalized messages to
your prospects based on their interaction with your site and their purchase
process to move them into the pipeline.
The use of marketing automation for
lead breeding is a crucial aspect We have covered a previous blog, but if you
are interested in knowing more about how to move prospects through the sales
funnel after Whether you've captured them by PPC, or if you're wondering how to
get them clicking on your ads to get started, be sure to join our webinar Tuesday,
May 17, co-hosted. For more information click on seo expert in lahore.
In this webinar, we cover how:
·
Write a copy of the ad that converts customers
·
Drive sales to a keyword level to see exactly what's
working and what's not
·
Use fundraising campaigns and workflows to stay on top
of your prospects
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