Social
networks have a well-defined place within companies because they provide a
large number of means of communication.
Whether it's posting a corporate event on Facebook or
bringing together a few employees who are geographically distant for a Snapchat
meeting, the diversity of media offered by social media makes business
communication extremely easy. SEO coursein Lahore wants to guide the people.
Yet today opinions
on the usefulness of these networks are still mixed.
For example, Facebook, LinkedIN, Google+, are considered, by
many, as fashion phenomena, by others as a space of conviviality, or a waste of
time.
While the initial goal of many social networks was to allow
young people to share photos and share comments, it has quickly changed and its
use has diversified.
At the beginning, social networks were an opportunity for
young people to create events, discuss classes and even create group messages.
It's in the same spirit that companies started to resort
to social networks as an internal and / or external
communication tool, free of charge.
Some
significant figures
But in
France what is it really about the use of social networks?
With a population of approximately 66 million, France has
more than 54 million internet users, representing 83% of the population. Each
user spends an average of 5 hours per day browsing the internet (about 1 hour
via mobile and more than 4 hours via computers) with 1 hour and 30 hours
dedicated exclusively to social networks. 85% of active profiles on the
internet have an account on these networks (Facebook, Google+, Linkedin etc.).
Facebook alone has 28 million subscribers, or 42% of Internet users. These
figures reveal the importance of social networks in our daily lives.
What
significance can we give to social networks?
Let's start with the etymology of these two words:
- Network, from the old French floor "net", intersecting...
-Social / social socialist Latin "sociable"
relative to allies / companions.
(Source [Little Robert]).
Wikipedia treats the topic social network as the form of a
set of entities, such as individuals or organizations, linked together by links
created in social interactions.
But to give "social networks" all their meaning,
we must associate the term intelligence, which means: ability of an individual
to connect things together.
Combining technology with our ability to build interpersonal
relationships is the secret!
How to use
social networks in business
Rather than asking whether RS is a pure fad or a
"virtual" relationship model to avoid, or simply a waste of time
impacting business productivity, it is more appropriate to consider social
networks as a a work tool that can really help us; use them as an innovative
vector of competitiveness for our personal image and our professional activity
on the web.
Let's be clear, in the current context there is no more time
for pessimism, we must play the card of the collective synergy, and we have no
excuses with the opportunities of links that we can weave through to these
communication tools.
Let's base our relationships on trust and do not be afraid
to get in touch with other professionals via social networks, get out of our
shell, go to others, it represents a real wealth in "time of crisis".
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