TIPS FOR YOUR EMAILING NOT TO SPAM Posted by SEO training course in Lahore

SPAM or junk mail: do you know this part of your mailbox, the one where nobody ever goes? Being considered as spam is the biggest fear of any emitter of emailing campaigns! This means that our campaign will not be read whatever happens ... so that all our efforts will have been useless! SEO training course in Lahore wants to guide the Peoples.

So what are the criteria to respect to avoid being considered spam?

The 2 ways to be identified as spam

1) The spam filter of your mailbox has automatically classified your email as junk

2) Your recipient has flagged you as spam by clicking on the "Report as spam" button.   

How can my emailing pass the spam barrier?

 For each email, a score is attributed to you by the anti-spam filters. If your score is bad, you will go into spam. These filters are set up by Internet service providers (Orange, Free ...) and by webmail (Gmail, Outlook ...). It is therefore necessary to pass through the cracks of these filters to be able to reach the mailbox of the recipients. Here are the important criteria to take into account to cross this barrier!

 The sending domain and reputation of your IP address

Choose with great attention your email provider. If the domain name and IP address they use are blacklisted, your mails will not arrive at their destination. Their reputation depends on your history.

The subject of your emailing              

Your subject is the first thing the recipient of your email will see. That's what will make it open your email or not. Here are the few rules to follow:

Avoid the highly commercial vocabulary: "win", "free", "50%", "promotion”...

CAPITAL letters are to be banned, except for the first letter

Pay attention to special characters (€, £, $ ...) and punctuation and its repetition (!!!,??? ect)

These 3 points are characteristic of a spam email. You have never received an email with an item like "PROMOTION: 20 € less on your stay !!! "?

The best object is the one that describes the content. It's up to you to do it in a way that makes your recipient want to know more!

The content of your emailing

Your content is also very important to avoid falling into the bottomless pit of spam! Here is the information to include in your content in order not to fall:

Specify your address, phone and any other contact that allows you to identify yourself and prove your authenticity with the filters.

Do not create your content as an image. The images are not readable spam filters, they are more suspicious on this category of emails.

Do not use too many photos. The image / text ratio is an important factor for spam filters.

Include for each of your images an alternative text. Internet users do not always have access to images, especially from a mobile.

Avoid talking about very commercial topics like an amazing find, a guaranteed refund, an emergency, a lot of money.. Click on seo training course in Lahore read more.

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