While the majority of companies
focus their SEO efforts on their websites, there are many other ways to improve
SEO. Social media marketing solutions feel happy
to guide the peoples.
The search results are now composed
of all kinds of content: images, interactive maps, company lists and ...
videos! YouTube has become a very effective online marketing tool because of
the high ranking of videos on Google.
With its billions of daily views,
YouTube is widely accepted as the world's second largest search engine behind
Google. The video hosting site has an incredible potential:
First, your content can be found from YouTube
itself.
Then, your content can potentially
be indexed in Google's search results pages, greatly increasing your chance of
appearing in organic SERPs for keywords associated with your business or
activity.
Finally, your videos can be
integrated on websites and shared on social networks.
CAN A YOUTUBE VIDEO HELP YOUR SEO REFERENCE?
YouTube gives you an unexpected
reach! It must be used wisely and consider video as an important part of your
SEO strategy. Because Google has YouTube, both platforms communicate with each
other. As a Google property, videos posted on YouTube have a ranking advantage
in search results.
Optimizing your video content can
therefore have a big effect on your SEO by boosting your Google search results
by keyword. Indeed, it is important to know that the latest Google algorithm
updates are based on Google's mission statement: "Google's mission is to
organize global information and make it universally accessible and useful.
"
To position yourself, your video
content must align with this mission. It should also be considered that the
more active and popular a YouTube channel is, the more it will boost the
ranking of the website attached to it.
However, be careful! YouTube links
contain a "no follow" code that makes YouTube channels useless for
creating back links that will directly affect the ranking of pages on a
website. If your channel on YouTube may not directly affect the SEO of your
site, it will still increase the traffic. Its popularity will result in more
clicks, links, comments, etc., and will increase the positioning of your site
in keyword searches. Because of this increased traffic, your YouTube video can
indirectly have a very positive effect on your website's ranking. To take
advantage of YouTube for SEO, you need to deploy the right strategy.
HOW TO IMPROVE THE SEO OF A YOUTUBE VIDEO?
First and foremost, no matter how
you promote your video: if people do not find value and meaning in its content,
it will not be enough to make a difference. That said, there are many ways to
use YouTube to optimize your SEO. You just need to make sure your videos are
well designed. And that remains simple enough. After uploading your video to
YouTube, you'll need to enter a title, description, and tags. This is where SEO
starts.
LENGTH OF VIDEO
As with text-based articles, longer
videos are, at first sight, better ranked. The ideal is to post a video lasting
at least 5 minutes. But if it makes sense that your video is even longer, go
for it! For more useful info Click on Social media marketing solutions.
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