What is the Structure for Facebook campaigns? Described by Local SEO Company

You now have your first Facebook campaign but if you really want to improve the performance of your campaigns and lower the price at which you buy your traffic and generate leads, you will have to compete with several ads by structuring your campaigns.  Local SEO Company has a mission to teach the students.

What is the Structure for Facebook campaigns? Described by Local SEO Company

Facebook campaign

Indeed, on Facebook:

1. Each campaign has a unique goal

2. Ad Sets allow you to set targeting and placements

3. Ads are served based on this targeting

This structure allows you to compete for your best ads based on your targeting and your placements.

Check out the Facebook Campaign Structure tutorial

How a good campaign structure can improve your performance:

Example 1: A variant of your ad may have a conversion rate higher than 10%. You will know that your variant is better than your original ad and can put your budget on the most powerful ad and turn off the original.

Example 2: Two variations of the same ad do not get the same performance depending on whether you're running it on the desktop or mobile version of Facebook. Knowing this data will allow you to make the decision to focus only on one of the dissemination sites.

What is the Structure for Facebook campaigns? Described by Local SEO Company

4. Use the Facebook Ads Manager

To access the Ad Manager, go to this address or click on the tab at the top right of your Facebook account and select "Manage Ads".

Advertising manager

The Ad Manager allows you to create new campaigns and ad variations while maintaining a holistic view of the structure and performance of your campaigns, ad units, and ads.

The Ad Manager allows you to:

1. Compel your ads to evaluate which gets better performance

2. Choose different targeting for the same 2 ads to understand which targeting performs better

3. Choose a single placement for your ads ( eg, only on the News Feed or on Instagram)

4. Create personalized audiences to retarget your email lists or visitors to your site on Facebook

5. Create similar audiences to target audiences very close to your customers, your email list or your visitors

6. Create conversion pixels to track your sales and your lead collections. For more informative articles click on Local SEO Company.