A navigation page is a simple page of your site that displays the structure of the site and usually consists of a hierarchical list of pages on the site. Visitors can view this page if they have trouble finding pages on your site. Although search engines also view this page in order to get a broad scope of exploration of the pages of your site, it is primarily used by human visitors. SEO expert in Lahore is way to boost your business.
Good
practices
Create a structured hierarchy naturally
Make it as easy as possible for people to browse general content
with the more specific content they are looking for on your site. Add browsing
pages when it makes sense and integrate them effectively into your internal
link structure. Make sure all pages on your site are accessible through links
and do not require an internal "search" feature. Add links to
associated pages, if any, to allow viewers to discover similar content.
To
avoid:
·
Create complex networks of navigation links, for example,
linking each page of your site to all
other pages
·
To cut too much your content (so it takes twenty clicks to
access the desired content from the homepage)
·
Use text for navigation
·
The use of text links to navigate from one page to another makes
it easier for search engines to explore and interpret your site. When using
JavaScript to create a page, use "an" elements in the
"href" attribute values for URLs and generate all menu items when
the page loads instead of waiting for user interaction.
·
Have a navigation entirely based on images or animations
·
Use a navigation that requires event handling based on a script
or plug-in
·
Create a navigation page for users and a sitemap for search
engines
·
Include a simple navigation page for your entire site (or the
most important pages, if you have hundreds or thousands) for users. Create an
XML sitemap file to ensure that search engines discover the pages added and
updated on your site, listing all the relevant URLs as well as the last
modified dates of their main content.
·
Let your browsing page become obsolete with non-functional links
·
Create a navigation page that simply lists pages without
organizing them (by topic, for example)
·
Show 404 error pages useful
·
SEO expert in Lahore wants to educate the peoples for the SEO
knowledge
·
Users will sometimes access a page that does not exist on your
site either by following a non-functional link, or by typing the wrong URL. A
custom 404 error page30 that redirects users to a functional page on your site
can greatly enhance the user experience. Your 404 error page may indicate a
link to your root page or provide links to popular or similar content on your
site. You can use the Google Search Console to find the sources of URLs that
cause "Page Not Found" errors.
·
Allow your 404 error pages to be indexed in search engines (make
sure your web server is set to give 404 HTTP status code or, in the case of
JavaScript-based sites, include a tag Meta "noindex" for robots when
non-existent pages are requested)
·
Block crawling of 404 pages via the robots.txt file
·
Provide only a vague message like "Not Found" or
"404", or do not provide a 404 page at all
·
Use a style that is not consistent with the rest of your site
for your 404 pages
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