What is SEM? By SEO tuition

What is SEM?

Search engines are the backbone and keystone of the Web. Internet searches constitute, with the sending of mails, the main domain of use of the Web. Whether to find information, products or services of all kinds, search engines have become indispensable. Getting a good position in the search results is now a major issue and a website may be invisible to Internet users or difficult to find if it is not well referenced. SEO tuition wants to all digital marketing tools.

An SEM strategy is especially necessary for online shops, which must generate significant traffic to increase the conversion rate of a website. Positioning at the top of the search results can greatly increase the number of visitors and optimize targeting. Effective SEM optimization results in better SEO and is achieved through different strategies.

"In a broad sense, SEM refers to the use of commercial links and natural referencing. In a narrower sense, it can sometimes only refer to commercial links in opposition to SEO or SEO.

The SEM is a branch of Online Marketing, and aims to increase the visibility of a site on search engines. SEM includes both SEO (Search Engine Optimization) and SEA (Search Engine Advertising, so paid search).

How does the SEM work?

Search Engine Marketing is today considered to be the main channel of Online Marketing. The reason? SEM stands out from conventional forms of advertising. It is a process developed in several techniques, as with the sponsored links (the SEA, a paid referencing), or the natural and free SEO (SEO).

SEM is a form of marketing pull, unlike push marketing. The push is the traditional form of marketing that involves pushing a product to the consumer. The consumer does not necessarily think about buying your product, it's up to you to create a need at home. In the case of SEM, it is about marketing pull that is to say to "pull" the customer towards your product. In this case, the client looks for specific information according to his needs. For example, looking for: "buy shoes online" or "pizza delivery". The intention of purchase is already present, contrary to the marketing pull. The SEM thus makes it possible to generate advertisements that are highly targeted and perceived more positively by Internet users. Adopting a search engine marketing strategy involves fewer losses than on traditional channels, because the SEM allows to generate highly targeted advertisements and perceived more positively by the Internet users.

How does the SEM work?

In most countries, a search engine dominates the market: Google. The California giant holds more than 95% of market share in France. Alongside this monopoly, competitors such as Bing and Yahoo pale. It is for this reason that the SEO strategy in France focuses mainly on the adaptation to Google's SEO algorithms. On the American continent, Microsoft's Bing search engine has a larger market share, between 10% and 30% depending on the source. Russia and the People's Republic of China are an exception to Google. These two search engines are specific to these two countries and are market leaders, respectively Yandex for Russia and Baidu for China. If you want to take more articles click on SEO tuition

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